Value Based Innovative Business Management

"Business is not in the midst of a transitional or incremental change. It is in the midst of a paradigm shift relative to business management and practices. And, paradigm shifts requires challenging the foundational assumptions that we hold to be true. The process of shift in business practices is a large mosaic of technical, procedural and physical controls that seeks to add value to the society and the members. Globalization does not mean just expansion of international trade; it offers opportunities of accepting the highest level of values for progress, prosperity, pleasure and peace of different parts of the Universe, with dissemination. The liberalization, privatization and globalization of Indian economy have opened the doors of Indian market to the world, wherein the Indian companies have also become free to explore the global opportunities and resolve challenges with their optimal solutions. Keeping in mind the holistic approach of paradigm shift in business, this book is prepared and covered in seven sections, viz Competitive Business Environment, Entrepreneurship and Intrapreneurship, Marketing and Branding, E-Development, Finance and Treasury Management, Human Capital Management and Value Based Education System.The first section has comprehensively been covered with the types of environmental forces predominant in world region and ponders upon the impact of these forces in terms of innovation for the business. India is a nation with more than one billion population, fast growing middle class talent pool, enlarging purchasing power and competitive world class entrepreneurs The section also examines the rapid business environment changes that are taking place in the Indian sub continent. Second section has covered issues related to Entrepreneurship, as todays highly competitive world generating young talented entrepreneurs whose pursuit for new ventures create shifts and challenge the established rules. They not only create new ideas and motivate people but they also create new employment opportunities for sections of people resulting in increased status and benefits in all sections of the society.