Usability and User Experience Design (Full Colour Edition) The Comprehensive Guide to Data-Driven UX Design

Calling all designers and developers! This is your all-in-one guide to data-driven UX design for digital products. See how an effective user experience incorporates insights from psychology, design principles, and practical data. Follow a proven approach for selecting your design methods, and then walk through the data-driven UX design process in detail: perform context analysis, specify requirements, develop solution prototypes, and test your products. Learn from example case studies and full-color illustrations to take your design to the next level!

• Design digital products for B2C, B2B, and medical applications that provide outstanding user experience
• Plan your design, perform context of use analyses, and identify requirements
• Develop and evaluate design solutions, from the prototyping phase to the testing and review stage