Talk about your brand

Share information about your brand with your customers. Describe a product, make announcements, or welcome customers to your store.

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To make sense of the world, we’re always trying to placethings in context, whether our environment is physical, cultural, or somethingelse altogether. Now that we live among digital, always-networked products,apps, and places, context is more complicated than ever—starting with"where" and "who" we are.

This practical, insightful book provides a powerfultoolset to help information architects, UX professionals, and web and appdesigners understand and solve the many challenges of contextual ambiguity inthe products and services they create. You’ll discover not only how to designfor a given context, but also how design participates in making context.

  • Learn how people perceive context when touching and navigating digital environments
  • See how labels, relationships, and rules work as building blocks for context
  • Find out how to make better sense of cross-channel, multi-device products or services
  • Discover how language creates infrastructure in organizations, software, and the Internet of Things
  • Learn models for figuring out the contextual angles of any user experience

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