"With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet its still important to understand where people are in their journey if youre to deliver the right content and interactions atthe right time and on the right device."margin: -4px 0px 14px; padding: 0px; font-family: Arial, sans-serif; font-size: 14px;"This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. applying tried-and-tested principles from film and fiction to the context of design and business, youll learn to create great product experiences.
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