Talk about your brand

Share information about your brand with your customers. Describe a product, make announcements, or welcome customers to your store.

Skip to product information
1 of 1

No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void, providing essential guidance for creating impactful visual communication.

Written by Nancy Duarte, President and CEO of Duarte Design, the firm renowned for crafting the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book offers a wealth of practical methodologies for visual story development, accessible to individuals at all skill levels. slide:ology uniquely blends conceptual frameworks with inspirational design principles, enhanced by insightful case studies from leading global brands. The principles within *slide:ology colour edition* can help you elevate your presentations to a professional level.

With slide:ology, you'll learn to:

  • Connect with specific audiences by understanding their needs and tailoring your message accordingly.
  • Turn complex ideas into easily understandable and informative graphics.
  • Use sketching and diagramming techniques effectively to brainstorm and visualize concepts.
  • Create graphics that enable audiences to process information easily, enhancing comprehension and retention.
  • Develop truly influential presentations that resonate with your audience and drive action.
  • Utilize presentation technology to your advantage, leveraging its features to enhance your delivery and engagement.
  • Millions of presentations and billions of slides have been produced, yet a significant portion fails to achieve its intended purpose. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker, enabling you to craft presentations that are both engaging and effective. By mastering the art of visual communication, you can enhance your professional image and create momentum for your ideas and career.

    View full details