Much of what constitutes Big Data isinformation about us. Through our online activities, we leave an easy-to-followtrail of digital footprints that reveal who we are, what we buy, where we go,and much more. This eye-opening book explores the raging privacy debate overthe use of personal data, with one undeniable conclusion: once data's beencollected, we have absolutely no control over who uses it or how it is used.
Personal data is the hottest commodityon the market today—truly more valuable than gold. We are the asset that everycompany, industry, non-profit, and government wants. Privacy and Big Dataintroduces you to the players in the personal data game, and explains the starkdifferences in how the U.S., Europe, and the rest of the world approach theprivacy issue.
You'll learn about:
Collectors: social networking titans that collect, share, and sell user data
Users: marketing organizations, government agencies, and many others
Data markets: companies that aggregate and sell datasets to anyone
Regulators: governments with one policy for commercial data use, and another for providing security
