"Much of what constitutes Big Data isinformation about us. Through our online activities, we leave an easy-to-followtrail of digital footprints that reveal who we are, what we buy, where we go,and much more. This eye-opening book explores the raging privacy debate overthe use of personal data, with one undeniable conclusion: once data's beencollected, we have absolutely no control over who uses it or how it is used.
