New Insights into Prognostic Data Analytics in Corporate Communications

This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communicationannual reports, investigative fictionPoirot series, Sci-Fi, and advertisements. The authors there develop a study of narrative markets proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry- academic practitioners, who have offered a birds-eye view in the Review Speak section of every chapter of this book.With contributions Aman Narang, Niteen Bali, Shubhra Chaudhry, AmanchaVamshikrishna, Anant Singh, Karthi Prakash and Namit Jain.