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Motivation Myth: How High Achievers Really Set Themselves Up to Win (Hardcover)
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by Jeff Haden
SKU:9780399563768
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It's comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20 pounds, or a friend runs a marathon while completing a huge project at work, we assume they have more grit, more willpower, more innate talent, and above all, more motivation to see their goals through.
But that's not at actually true, as popular Inc.com columnist Jeff Haden proves. "Motivation" as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change. In fact, motivation is a result of process, not a cause. Understanding this will change the way you approach any obstacle or big goal.About the Author
Jeff Haden is Inc.com's most popular columnist and one of LinkedIn's most widely-followed Influencers. His work has also appeared on Time, The Huffington Post, Fast Company, Business Insider, Entrepreneur, Yahoo! Small Business, MSNBC, and CNBC.
