Mapping Experiences, 2/e

margin: 0px 0px 14px; padding: 0px; font-family: "Amazon Ember", Arial, sans-serif; font-size: 14px;'Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions.'margin: -4px 0px 14px; padding: 0px; font-family: "Amazon Ember", Arial, sans-serif; font-size: 14px;'Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition.