Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger.
In today’s fast-paced digital world, brand crises are no longer a question of “if” but “when.” With the power of social media amplifying every misstep, a poorly timed campaign, a product recall, or a public relations blunder can quickly spiral out of control, jeopardizing a brand’s reputation and financial future. Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger.
This insightful guide explores the critical skills required to anticipate potential pitfalls, respond swiftly and transparently, and rebuild consumer trust. From mastering stakeholder engagement to crafting strategies for reputation recovery, this book provides actionable steps for transforming crises into opportunities for growth and innovation. Packed with real-world examples and expert advice, it demonstrates that with the right preparation and response, crises can become defining moments that strengthen a brand’s identity.
Whether you’re a seasoned professional or new to the field, Managing Brand Crises is an essential resource for navigating the challenges of today’s high-stakes marketplace. Learn how to stay ahead of the curve, safeguard your brand, and turn moments of adversity into opportunities for success.
About the author
I am Associate Professor of Marketing in the Ted Rogers School of Management at Toronto Metropolitan University (formerly Ryerson University). I hold a PhD in Marketing from the University of Toronto, a MA in Social Psychology from the University of Chicago, and an AB in Honors Psychology from the University of Michigan. I also have an ARCT (Hons) in Piano Performance from Canada's Royal Conservatory of Music.
My main areas of expertise are in how language influences consumers' processing of advertisements; consumers' reactions to brand crises and corporate apologies; luxury retailing in both offline and online contexts; and the formatting of nutrition labels in influencing food choice. I rely on data analytics to understand consumer behavior and information processing, but utilize experimental and survey methods as supplements where appropriate.
My research has been published in top-tier outlets such as Journal of Consumer Psychology; Annals of Tourism Research; Journal of Travel Research; Organizational Behavior and Human Decision Processes; International Journal of Research in Marketing; Journal of Experimental Psychology: General; Personality and Social Psychology Bulletin; Global Environmental Change; and Evolution and Human Behavior.
My research has been covered in such popular media outlets as Detroit Free Press, Daily Beast, Men's Health, Philadelphia Inquirer, Sydney Morning Herald, and Wall Street
