Innovation or Elimination Winning in a World of Constant Change

Adapt or vanish. The choice is yours.

In an era defined by lightning-fast disruption, traditional business strategies are no longer enough. Innovation or Elimination provides a high-stakes roadmap for leaders who refuse to be left behind. Drawing on two decades of experience, Itai Green reveals why innovation is a strategic imperative for survival, offering actionable strategies for open innovation and technology adoption.

Through real life first hand experiences, the book demonstrates how leading corporations harness collaboration to stay ahead of rapid technological, economic, and geopolitical shifts.

Rather than theory, the book provides a strategic playbook for building an innovation-ready culture, designing the right structures, engaging the global startup ecosystem, and measuring what truly matters. With practical tools for evaluating pilots, integrating external technologies, and balancing short-term pressures with long-term vision, this book prepares leaders to drive innovation from intention to execution.

Ideal for executives, innovation managers, board members, and policymakers, Innovation or Elimination offers actionable insights and proven frameworks to help any organization become resilient and future-ready.