Google Analytics 4 The Practical Guide

Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you’ll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using Big Query, troubleshooting errors, and administration, this really is your one-stop shop for GA4!

• Set up Google Analytics 4
• Learn to evaluate web traffic, manage ad campaigns, analyze app usage, and track e-commerce metrics
• Work with Big Query, create your own reports, and more

In this book, you'll learn about:

1. Foundations Discover the latest innovations and benefits of Google Analytics 4; then set up your GA4 account and define events and conversions. Understand data protection requirements and Google consent mode.
2. Website and App Analytics Learn how users get to your website, which pages they look at, and how you can analyze processes in your online shop (or app!). Master important dimensions and metrics and walk through key figure models and tracking.
3. Reporting Customize your own reports and create exploratory data analyses. When standard reporting scenarios aren’t enough, learn how to use Big Query to analyze raw data and merge Looker Studio (formerly Data Studio) functionality 

HIGHLIGHTS INCLUDE:

• Setup
• Events
• Tags
• Website evaluation
• Ad campaigns
• E-commerce tracking
• App data
• Custom reports
• Big Query
• Troubleshooting
• Administration

About the Author

Markus Vollmert is the founder and managing director of the Cologne-based digital marketing agency luna-park. luna-park supports clients from all industries in analytics and tag management and is a certified Google Analytics partner. Analyzing and tracking online users is Markus’s mission, and he shares his knowledge not only through books but also as a speaker at numerous online marketing events.