Fundamentals of Business Analytics using Excel and R is designed to meet the academic needs of postgraduate students and bolster their preparation for placements. While the book's primary objective is to equip students with essential Excel skills and a strong grasp of R programming, it also provides practical insights applicable to various business scenarios. This practical manual is particularly valuable for those seeking a career in data-driven decision-making.
Key features:
Concise content delivery, maximizing learning efficiency and respecting students' time.
Accessible language and format for quick review during examinations and placement preparation.
A wealth of solved examples in both Excel and R, facilitating hands-on learning and skill development.
Focused instruction on the most valuable components of R packages, with clear explanations of their practical applications.
Up-to-date coverage of business analytics applications, reflecting current industry trends.
This textbook offers comprehensive coverage of foundational concepts, making it suitable for postgraduate students and those pursuing related courses at Indian Universities, Institutes of Management, and commerce colleges. Students will find the content directly relevant to their coursework and future professional endeavors. Authored by Ashish Kyal, this resource aims to provide a solid foundation in business analytics.
