Escaping the Build Trap

To stay competitive in todayís market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customerís needs.'box-sizing: border-box; padding: 0px; margin-top: 0em; margin-bottom: 1em; margin-left: 1em; font-family: "Amazon Ember", Arial, sans-serif; font-size: small; background-color: rgb(255, 255, 255);'In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. Youíll learn product management principles that can be applied to any organization, big or small.'box-sizing: border-box; padding: 0px; margin-top: 0em; margin-bottom: 1em; margin-left: 1em; font-family: "Amazon Ember", Arial, sans-serif; font-size: small; background-color: rgb(255, 255, 255);'In five parts, this book explores:
Why organizations ship features rather than cultivate the value those features represent
How to set up a product organization that scales
How product strategy connects a companyís vision and economic outcomes back to the product activities
How to identify and pursue the right opportunities for producing value through an iterative product framework
How to build a culture focused on successful outcomes over outputs