Designing for Behavior Change, 2/E

margin: 0px 0px 14px; padding: 0px; font-family: "Amazon Ember", Arial, sans-serif; font-size: 14px;'Designers and managers hope their products become essential for usersintegrated into their lives like Instagram, Lyft, and others have become. Such deep integration isnt accidental: its a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral scienceresearch that supports many productsto help your users achieve their goals using your product.'margin: -4px 0px 14px; padding: 0px; font-family: "Amazon Ember", Arial, sans-serif; font-size: 14px;'In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step--step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.