"Detailing every aspect of the communication function of present day business organizations is the purpose of this highly comprehensive textbook considers communication function in relation to the needs of the business as a whole. Recognizing business communication as a strategic process, Dr. Rishi Pal and Dr. Jyoti Sheoran have presented clear practical advice on how the present day business organizations and companies can maximize the effectiveness of business communication function and ensure that it makes a major contribution to organizational efficiency and productivity. Covering a complete range of topics, this book is included with all the essential information, facts and knowledge on business communication theory and practice. In the light of new concepts of good practice and the outcome of fresh research, various areas of utmost importance have been completely covered-up in this book.
