"Several factors are coming together that are creating a more favourable environment for 'Green Entrepreneurs'. There is growing awareness, even demand from public, governments and even businesses to make every aspect of societal activities be it energy generation and consumption, transportation, computing, finance, food production, industrial production - sustainable environmentally as well as financially. Even consumers are willing to pay a small premium to procure 'Greener' alternatives. All this is creating a market need for innovations that promote sustainability. As a result, financiers are also willing to invest in such ideas. Such an ecosystem consisting of positive public perception, regulatory support from governments, markets and financial backing is exactly what is required for 'Green' innovation to thrive.Mr. Chetan MainiCEO, Mahindra Reva Electric Vehicles Pvt. LtdCo-founder, REVA Electric Car Company
