“Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.” —Sun Tzu, The Art of War
Pitching is an art form that brings together content and communication channels. Regardless of what you’re pitching… where, when and to whom… the principles are universal. It’s how you pitch that matters—and there are countless strategies that combine elements in different combinations.
This book details all of them, their construction and applications, in a fun and interactive way that inspires readers to create memorable and saleable pitches in order to get their projects made.
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