{"product_id":"ui-and-ux-design-for-beginners-full-colour","title":"UI AND UX Design for Beginners (Full Colour)","description":"\u003cp\u003e\u003cb\u003eBook Description\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUI\/UX Design for Beginners is a comprehensive, student-centric textbook that introduces the fundamental concepts, processes and practical applications of User Interface (UI) and User Experience (UX) Design. Designed specifically for undergraduate and postgraduate students, this book bridges the gap between design theory, user research, and real-world implementation.\u003c\/p\u003e\n\u003cp\u003eThe book begins with the foundations of design and design thinking, gradually progressing into core areas such as user research, empathy, usability testing, and UX strategy. It provides in-depth coverage of essential topics including persona creation, journey mapping, information architecture, interaction design and responsive design, enabling learners to understand how to design meaningful and user-centered digital experiences.\u003c\/p\u003e\n\u003cp\u003eA key strength of this book lies in its structured and practical approach. Each chapter is carefully organized to guide students through brainstorming techniques, research methodologies, wireframing, prototyping, and usability evaluation, supported by relevant examples and real-world scenarios. Special emphasis is given to User-Centered Design (UCD) and modern industry practices, ensuring learners are aligned with current professional standards.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDr. P. Nandhakumar\u003c\/b\u003e, MCA., M.Phil., Ph.D., is a seasoned technology professional, UI\/UX enthusiast, product management specialist, and Zoho Creator expert in low-code platforms, with 20+ years of industry experience. He is currently contributing to academia through training, curriculum development and knowledge sharing. He serves as a Principal Evangelist – Industry Academia for Zoho Creator at Zoho Corporation Private Limited, Coimbatore, where he bridges industry practices with academic learning by enabling institutions to adopt modern technologies such as UI\/UX design and AI-driven low-code development.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDr. T. Sumadhi\u003c\/b\u003e, MCA., M.Phil., Ph.D., is a dedicated academician, researcher, and author with over two decades of experience in the field of Computer Science and Applications. She is currently serving as an Assistant Professor in the Department of Computer Applications at NGM College, Pollachi, where she has been actively involved in teaching, research, mentoring, and curriculum development.\u003c\/p\u003e\n\u003cp\u003eAs the principal author of Guide to UX\/UI Design, she brings a strong blend of academic excellence, technical expertise, and practical teaching experience to the subject. She has made significant contributions to the academic community through her research publications in reputed Scopus-indexed, Web of Science-indexed, and UGC-CARE-listed journals.\u003c\/p\u003e","brand":"BOOKZONE","offers":[{"title":"Default Title","offer_id":46485664628815,"sku":"9789368086529","price":1195.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9583\/9567\/files\/9789368086529_png.jpg?v=1787636025","url":"https:\/\/bookzoneindia.com\/products\/ui-and-ux-design-for-beginners-full-colour","provider":"BOOKZONE","version":"1.0","type":"link"}