{"product_id":"the-fraud-fighters-ai-playbook-full-colour-edition-strategies-for-the-genai-era","title":"The Fraud Fighter's AI Playbook, (Full Colour Edition) Strategies for the GenAI Era","description":"\u003cp\u003eGenerative AI is fundamentally transforming the ecosystem, volume, quality, and tactics of online fraud. By lowering technical barriers and enabling automated deception at scale, it has already transformed the fraud landscape, making campaigns more effectively industrialized yet at the same time more personalized. \u003cem\u003eThe Fraud Fighter's AI Playbook\u003c\/em\u003e offers the first comprehensive examination of this shift—analyzing how fraudsters weaponize GenAI and providing a structured framework for countering these threats.\u003c\/p\u003e\n\u003cp\u003eGrounded in decades of experience across digital advertising, ecommerce, fintech, digital banking, cryptocurrency, and risk analytics, the authors bridge academic insight with operational expertise. They aim to trace the democratization of fraud through GenAI and empower practitioners with a firm grasp on the changes taking place, including updated detection and prevention methodologies and accessible protection strategies. Whether you're leading fraud operations or aiming to strengthen your own defenses, this playbook will help you stay one step ahead.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand the changing tactics and techniques used by GenAI-powered fraudsters\u003c\/li\u003e\n\u003cli\u003eImplement AI detection models, prompt best practices, and implementation templates\u003c\/li\u003e\n\u003cli\u003eIntegrate cross-vertical fraud intelligence to identify and prevent emerging threats\u003c\/li\u003e\n\u003cli\u003eDesign tools that use AI to detect fraud and scams and help safeguard digital lives at work and at home\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BOOKZONE","offers":[{"title":"Default Title","offer_id":67613691543631,"sku":"9789368082088","price":1485.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9583\/9567\/files\/the-fraud-fighters-ai-playbook-full-colour-edition-strategies-for-the-genai-era-4630427.jpg?v=1791014586","url":"https:\/\/bookzoneindia.com\/products\/the-fraud-fighters-ai-playbook-full-colour-edition-strategies-for-the-genai-era","provider":"BOOKZONE","version":"1.0","type":"link"}