{"product_id":"the-dawn-of-swatch-timeless-strategies-in-business-marketing-and-entrepreneurship","title":"The Dawn of Swatch Timeless Strategies in Business, Marketing, and Entrepreneurship","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Dawn of Swatch\u003c\/i\u003e tells the remarkable story of how a simple plastic watch didn’t just save the Swiss watch industry—it reshaped how we think about branding, innovation, and disruption.\u003c\/b\u003e In the 1980s, as Swiss watchmakers lost ground to Japanese quartz technology, Swatch broke every rule: bold, affordable, fashion-forward, and marketed with game-changing creativity.\u003c\/p\u003e\n\u003cp\u003eBlending first-hand accounts with analysis, the authors reveal how strategic vision, unconventional thinking, and fearless marketing turned Swatch into a global success. More than a business case, this book offers timeless insights into brand strategy, innovation, product launches, entrepreneurship, and building iconic brands.\u003c\/p\u003e\n\u003cp\u003eIdeal for business leaders, entrepreneurs, marketers, and anyone interested in strategy, it provides a blueprint for how bold decisions and visionary branding can redefine an industry.\u003c\/p\u003e","brand":"BOOKZONE","offers":[{"title":"Default Title","offer_id":46380606849103,"sku":"9789368080848","price":855.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9583\/9567\/files\/9789368080848_png.jpg?v=1786352263","url":"https:\/\/bookzoneindia.com\/products\/the-dawn-of-swatch-timeless-strategies-in-business-marketing-and-entrepreneurship","provider":"BOOKZONE","version":"1.0","type":"link"}