{"product_id":"humanizing-digital-experience-converging-cognitive-ergonomics-and-technology-in-modern-marketing","title":"Humanizing Digital Experience Converging Cognitive Ergonomics and Technology in Modern Marketing","description":"\u003cdiv class=\"span16 main-content-grid ut2-bottom\"\u003e\n\u003cdiv class=\"ut2-pb ty-product-block ty-product-detail\"\u003e\n\u003cdiv class=\"cm-tabs-content ty-tabs__content clearfix\" id=\"tabs_content\"\u003e\n\u003cdiv id=\"content_description\" class=\"ty-wysiwyg-content content-description\" data-ab-smc-tab-hide=\"N|N|Y\" data-ab-smc-more=\"More\" data-ab-smc-less=\"Less\" data-ab-smc-height=\"250\" data-ab-smc-tab-override-h=\"N\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eHumanizing Digital Experience\u003c\/i\u003e explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance.\u003c\/b\u003e Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human–computer interaction, interpersonal experience, cognitive reasoning, and interactive communication.\u003c\/p\u003e\n\u003cp\u003eBringing together insights from digital experience design, cognitive ergonomics, and consumer psychology, the author addresses the growing need for human-centered digital design in modern marketing systems. It analyzes how technologies—including artificial intelligence—shape consumer behavior across virtual and cyber-physical environments.\u003c\/p\u003e\n\u003cp\u003eThis book presents contemporary perspectives on collective engagement in virtual business settings and demonstrates how firms can improve digital and platform-based marketing performance. Structured into two thematic parts and five chapters, each chapter includes real-world case studies, introductory overviews, and concluding summaries to support learning and practical application.\u003c\/p\u003e\n\u003cp\u003eDesigned for academics, researchers, and marketing practitioners, \u003ci\u003eHumanizing Digital Experience\u003c\/i\u003e offers a rigorous yet accessible framework for understanding the convergence of technology, psychology, and marketing in today’s digital economy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"content_files\" class=\"ty-wysiwyg-content content-files\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"content_buy_together\" class=\"ty-wysiwyg-content content-buy_together\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"content_tags\" class=\"ty-wysiwyg-content content-tags\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"content_discussion\" class=\"ty-wysiwyg-content content-discussion\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"content_required_products\" class=\"ty-wysiwyg-content content-required_products\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"content_ab__video_gallery\" class=\"ty-wysiwyg-content content-ab__video_gallery\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"content_ab__deal_of_the_day\" class=\"ty-wysiwyg-content content-ab__deal_of_the_day\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-details\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BOOKZONE","offers":[{"title":"Default Title","offer_id":45954881585231,"sku":"9789368080015","price":990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9583\/9567\/files\/9789368080015_png.jpg?v=1782285411","url":"https:\/\/bookzoneindia.com\/products\/humanizing-digital-experience-converging-cognitive-ergonomics-and-technology-in-modern-marketing","provider":"BOOKZONE","version":"1.0","type":"link"}